SERVICES
Social Media Strategy · Content Creation · Copywriting

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THE BRIEF

ZeroWind produces technical fabrics for sportswear: Windproof, Waterproof, and Breathable materials that are often not visible on the finished product, but determine its performance.

The challenge was to tell the story of an invisible product, making clear the technical and manufacturing value of the brand.

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THE WORK

We designed and managed ZeroWind's Instagram and Facebook presence, working on editorial strategy, visual content, and copywriting in Italian and English.

The work has built a recognizable language, based on an acid yellow palette on dark tones, serial formats and content dedicated to technology, performance, texture and innovation.

With a constant presence of 2-3 contents per week, we have presented ZeroWind as a technical partner for sports and outdoor brands, also developing editorial collaborations with companies such as SIX2, Gobik and Santini.