SERVICES

Event Communication · Content Creation · Copywriting · Community Activation

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THE BRIEF

Trek Verona needed to communicate its role beyond selling bicycles.

Not just a retail outlet, but a meeting place for cyclists, enthusiasts, and the local community. The challenge was to present the shop as a living space: a local reference for products, experience, events, and cycling culture.

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THE WORK

We've developed a communication strategy that promotes Trek Verona as an active part of the Veronese cycling scene.

The work took shape through social media content, copywriting, event materials, dedicated communications, and support for community activities.

The goal was to make each initiative clearer, more recognizable, and more participatory: not just to promote products or events, but to build relationships around cycling.

The result is a communication that is closer to people, capable of connecting brands, territories, and communities.

Not just a store.
A reference point for those who live by bike in Verona.