SERVICES

Creative Direction · Event Concept · Content Creation · Copywriting · Apparel Design

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THE BRIEF

PH Apparel wanted to tell its world beyond the finished product: not just technical cycling clothing, but materials, identity, community and riding culture.

The challenge was to create a project capable of uniting designers, cyclists, and brands around an iconic object: the cycling jersey.

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THE WORK

We developed Design Lab — Jersey Project, a workshop dedicated to the design of a limited-edition cycling jersey.

The project involved creatives and designers in a real process: from the brief to the graphic proposal, up to the final selection.

The work took shape through creative concept, event communication, social content, copywriting, visual materials, and narrative direction.

The result was a project that transformed the shirt into a cultural object and the community into an active participant in the creative process.

Not just apparel.
An open laboratory where cycling, graphics, and identity meet.