SERVICES

Social Media Strategy · Content Creation · Copywriting · Community Management · Apparel Design

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THE BRIEF

Gravel Verona needed to tell much more than a calendar of bike rides.

The challenge was to shape a culture made of gravel, territory, belonging and community, maintaining a spontaneous, inclusive and close-to-people tone.

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THE WORK

We've built a communication strategy that combines organization and spontaneity, transforming rides, events, registrations, itineraries, and internal communications into simple, clear, and engaging content.

The work took shape through social content, copywriting, event materials, apparel design, and community management, giving Gravel Verona a more recognizable and consistent voice.

The result is a communications system that strengthens the association's growth, makes events more desirable, and strengthens a sense of belonging around the project.

Not just a group that pedals.
A community building gravel culture in Verona.